Ever since I first started blogging back in 2009, writing SEO optimized content has been one of my favourite ways to drive traffic to my website.
In fact, this was a big part of how I grew my first couple businesses. Not only did my blog provide me with a steady stream of leads, clients and referrals, I also used my content to generate some additional passive income each month.
The great thing about SEO is that once you have some pieces of content that rank well on Google, it tends to create much more consistent traffic than social media posts or ads alone. And it’s completely free!
Implementing an effective SEO strategy does take time and effort, but once it works, it’ll continuously provide you with targeted website traffic on autopilot. And unlike your social media posts, your top ranked content won’t just disappear from your audience’s news feed after a few days.
An important part of an SEO strategy that works is doing your keyword research and creating content that doesn’t just speak to your ideal client or customer, but that your audience is also likely to search for on Google.
In other words, you want to use the exact keywords that people actually search for. At the same time, you’ll also want to make sure your articles actually make it to page 1 on Google, which is easiest when you’re targeting keywords that not too many other website owners are competing for.
I don’t want to explain all of this in too much detail today—if you’re completely new to SEO, check out the links at the bottom of this post for some SEO content creation basics. However, if you’re looking for some ideas on how to get started with your keyword research, here are a few great ways to find effective SEO keywords for your website or blog.
3 Favourite Tips + Tools to Find Effective SEO Keywords for Your Website or Blog Posts
1. Check Your Website Stats
If you already have a website or blog that is getting some traffic, you may want to begin by having a look at your traffic statistics.
There are a few great tools you can use for this. Google Analytics is the most popular, but if you’re looking for something more simple, you can also work with a WordPress plugin such as Jetpack, or if your website is hosted on Squarespace, you can use the built in analytics tool.
Here’s an example of what this can look like:
In the table, you can see a list of all Google searches under which your website showed up over a specific period of time as well the number of people who actually clicked (a.k.a. visited your website). You can also see your website’s average position for each keyword. (If you’re anywhere between 1 and about 10, that means you’ve made it to page 1 on Google.)
This is some great information you can work with. You can either optimize your existing content to achieve a higher ranking on Google, or you can use this list to find similar keywords that will create additional traffic for you.
A few keywords that are currently showing up in my own statistics are:
past life regression meditation
past life regression
past life regression therapy
what is past life regression
All of these searches came through a podcast episode I published here on my website last year, titled Remembering Your Past Lives. There isn’t much written content in that article, so it’s not highly SEO optimized, nor do I currently have any other content on this topic. But knowing that these are keywords that my website is ranking for on Google will help me find more effective topics to write about in the future.
2. Use a SEO Keyword Research Tool (e.g. Jaaxy, Google AdWords)
Now that I have a few keywords which I know people are already searching for, it’s time to find out how much traffic I can expect from each of these keywords if I rank on page 1 in Google.
Again, there are many great tools for this. The Google AdWords Keyword Planner is one of the most popular. My current favourite is Jaaxy, which I recently started using thanks to a recommendation from a friend.
Since I love creating guided meditations and I’ve actually been thinking about publishing a past life regression meditation, I’ll search for that keyword first. Here are the results in Jaaxy:
As you can see, this list isn’t just showing me the results for the keyword I typed into the search box, it’s also giving me suggestions for similar SEO keywords, such as “guided past life regression meditation”, “past life regression healing”, and more.
A few numbers I can see on this list:
The average number of searches each keyword gets per month. (Avg)
The average amount of monthly traffic I can expect if I land on page 1 in Google. (Traffic)
The number of competing websites ranked in Google for each keyword. (QSR: Everything under 100 is great if you’re just getting started.)
The overall keyword quality. (KQI)
The overall SEO score based on traffic and competition. (SEO)
As you can see, none of these keywords promise a high amount of monthly traffic on their own, BUT: Used in a good mix of content, they can still work great. Since competition is relatively low for most of these, it should be fairly easy to make it to page 1 in Google, provided that I’m using the keywords properly in my content.
(See the resources list down below for more details on how to write SEO optimized content.)
3. Find SEO Keyword Inspiration on Google
Another tool I love and that is super simple to use is the Google search engine itself.
Whenever you type a search keyword into the Google search box, you’ll get an entire list of automatically generated keyword suggestions. Here’s an example:
The fact that these SEO keywords are showing up in Google’s automatically created drop down indicates that these are popular search terms that people are frequently using to search for anything related to my original keyword.
In addition to “past life regression meditation”, Google users are also searching for “past life regression meditation script”, “past life regression meditation youtube”, “past life regression meditation music”, etc.
This list alone could provide me with a wealth of content ideas for an entire niche website themed around past life regression (or guided meditation).
Now, if I wanted to do more research, I could take each of these keywords, go back to Jaaxy, and get more suggestions there until I’ve created an entire database of ideas for future posts.
Now, your turn! Take some time to think about whom you’d like to attract to your website, what topics they might be interested in, do your research to find SEO keywords you could rank well for in Google, and get busy creating!
Any questions or tips you’d like to add? Please share in the comments below!